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SEO - Search Engine Optimisation PDF Print E-mail

Search engine optimisation (SEO) is the art of optimising a page or a whole web site in order for it to be:

  1. Easily indexed by search engines, such as Google (the more pages indexed the better)
  2. Ranked higher in the search results.

Don’t waste your time, or money, with SEO companies that promise to submit your website to "Thousands of Search Engines" or magical tweaks that will somehow optimise your website forever!

Search Engine Optimisation is an ever-changing and demanding discipline. A true SEO specialist will constantly strive to maintain your search engine rankings and develop your web presence for the long run.

Our SEO service is committed to achieving top rankings on the major search engines (Google and Yahoo). There are several key reasons for this focus:

  1. These “Major” search engines account for over 90% of search engine traffic
  2. Google and Yahoo search engine technologies power the majority of 2nd tier search engines such as AOL.
  3. High rankings in the “Major” search engines rely heavily on incoming links from other website's. Coincidently, these incoming links can create a significant amount of targeted traffic.

Why is SEO so important?

Although search engines are extremely competitive (in terms of placement), the major search engines account for over 90% of all traffic. With that though in mind, companies that are serious about earning a share of the internet market should be committed to securing top 10 rankings for the keywords or phrases that pertain to the products and services that they offer.

The best way to ensure a solid return on your website investment is to employ the services of a search engine optimisation firm with a proven track record of success, knowledge of current and cutting edge techniques, and experience working with the business community.

Last Updated ( Wednesday, 06 August 2008 )
 
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